Live Nation has now closed a deal where they have controlling interest in Austin, Texas concert promotion company C3 Presents. The company promotes festivals such as Lollapalooza, Austin City Limits, and other major festivals. Live Nation now holds a 51% stake in C3 Presents. It has been estimated that C3 is worth somewhere between $250 million, making the actual ownership stake worth $125 million. C3 wrote the following statement earlier today.
“We are excited to join Live Nation and become a part of their global family, while continuing to grow our festivals within a culture of entrepreneurship that will empower our team to keep improving these festivals and the fan experience.”